European Restaurant

More About Ask Aja Restaurant Consulting

How We Got Here

The restaurant industry can be extremely unforgiving.  Just do a quick Google search and you will see staggering statistics on the life span of new restaurants.  According to an Ohio State University study in 2005, 60% of new restaurants will either change ownership or fail within the first year of business.  By the 5th year, almost 80% of those new restaurants will be closed.

If you continue searching for more recent data, the numbers have not really changed.   Why is this happening?  And how can Ask Aja Restaurant Consulting be a resource to help combat these negative statistics?

It has been my experience, most new restaurant owners have never actually worked in the restaurant industry.  They underestimate the capital they will need to be successful, the skill sets they need to manage a diverse team and the financial acumen to manage their food costs, labor and overhead expenses.  I truly believe long term restaurant success is determined by a solid foundation.  You can have excellent food, a great location and decent service, but if you cannot pass a Health Inspection you will never get your doors open.  If you do not understand how to calculate or manage your numbers efficiently, (food cost, labor cost, overhead expenses), you will not stay in business very long.


Ask Aja Restaurant Consulting is dedicated to focusing on these cornerstones of restaurant success to ensure a long lifespan.  We never stop improving, and will continue to expand our offerings based on how we can best serve the Los Angeles area. Get in touch with us today to learn how Ask Aja Restaurant Consulting can help your restaurant be the success you deserve.